Over 3.5 million Australian homes already have solar panels - and a growing number want battery storage added to their existing system. Demand for battery retrofits is climbing, and the homeowners driving it have already bought once. But most of these leads arrive from comparison sites that sell them to every installer in your area at once.
A homeowner fills out a form on a comparison site saying they are "interested in batteries." That same enquiry gets sold to four or five installers at once, and none of them are given anything beyond a name and a phone number. You book the site visit blind, and half the time the homeowner has already spoken to two competitors before you call.
That's not lead generation. That's a guessing game where the installer with the lowest price wins.
Battery retrofit jobs typically land between $7,000 and $18,000. The maths on the system work because one conversion pays for dozens of enquiries - and these homeowners are motivated, because they have already bought once.
Not every battery enquiry is the same job. Some homeowners are adding storage to a system that is only a few years old; others are looking at a larger upgrade at the same time. The survey captures which before the lead reaches you, and the segments are configured at setup so they map to your quoting workflow.
Homeowners who already have panels and want a battery added. Existing system size, quarterly bill and purchase timeline are captured before the enquiry reaches you, so you know the shape of the job before the first call.
Homeowners looking at replacing or extending older equipment as part of the same job. Higher-value tickets, and the enquiry arrives with enough detail that you can tell the two apart before you book a visit.
Your branded campaigns generate exclusive battery retrofit leads on your own ad accounts, aimed at existing solar owners. Every homeowner arrives through a multi-step survey that qualifies their existing system size, equipment details, supply type, power bill and purchase timeline before they submit. No cold traffic, no tyre kickers - just high-intent battery retrofit enquiries delivered to your CRM in real time.
Every lead is exclusive to your business. You are not renting from a marketplace. Leads are generated fresh by your own campaigns, survey-qualified, and never re-sold to another business.
Matched to your business by location. They confirm their existing system size, equipment details, supply type, power bill and purchase timeline before submitting.
Your business name is visible before they submit. They know exactly which installer will be calling them - and they consented to it specifically.
Name, phone, email, existing system details, equipment details, power bill and timeline - delivered to your phone and inbox the moment they convert. No other installer receives it.
Every battery retrofit lead includes: full name, verified email, verified mobile, postcode, average quarterly power bill, and purchase timeline. Verified in real time before it hits your phone.
Comparison sites and shared lead marketplaces sell the same battery retrofit enquiry to multiple installers. Your conversion rate drops. Your cost per job climbs. And the homeowner picks whoever quotes cheapest because they're being called by four companies simultaneously and can't tell the difference.
A battery retrofit job typically lands between $7,000 and $18,000. One closed job covers weeks of system cost.
| Category | QuoteLeads | Lead marketplaces (shared battery leads) |
|---|---|---|
| Pricing model | One system fee - your ad spend goes direct to Meta and Google, never through us | Commonly $80-$250+ per shared lead with less control over margin |
| Exclusivity | Exclusive to one business, never resold | Often shared across multiple competing battery installers |
| Lead quality | Pre-qualified with existing system size, equipment brand, and phase type | Frequently vague interest with no existing system data |
| Who owns the data | Your business owns the pipeline and data | Marketplace controls platform and customer access |
Battery retrofit leads are generated across NSW, VIC, QLD, WA, SA, TAS, ACT and NT. Your service area is confirmed on your activation call.
Most providers pick a lane. High volume with junk data, or decent quality at a trickle. We run both at scale because we control the entire pipeline: paid acquisition, qualification surveys, named consent, real-time verification, across hundreds of campaigns simultaneously.
The same lead quality you receive in a 25-pack is the same quality you receive in a 200-pack. No corners cut at scale. No recycled traffic to fill gaps. The system that produces 10 leads a week for a single suburb produces 300 a month across a broader geo with zero drop in data integrity or intent.
The Branded Lead Gen System is how you get battery retrofit leads in the door: Meta and Google campaigns running on your own ad accounts, a branded survey funnel under your name, AI follow-up and a CRM pipeline. It is built and live in 24-48 hours, and everything in it stays yours.
Existing solar owners ready to add battery storage. Exclusive leads. System and equipment data captured before delivery.