Renovation is the hardest trade to generate quality leads in. The word "renovation" means something different to every homeowner who types it into Google. One person wants a $60,000 full kitchen gut and rebuild. The next wants someone to re-grout their shower for $400. Both show up as "renovation leads" in your inbox and you've got no way to tell them apart until you've already invested time.
Then there's the dreamers. People who've been pinning kitchens on Instagram for two years, finally filled out a form, and have no idea what a renovation actually costs. They get your quote, go quiet for six weeks, and come back asking if you can do it for half. You've burnt hours on a job that was never real.
The problem isn't a lack of leads. It's a lack of qualification. The system we build solves that by targeting specific renovation types and filtering for homeowners who are past the dreaming stage and into the doing stage.