Job Cost Calculator - What Are You Actually Paying Per Job? | QuoteLeads
Job Cost Calculator

What are you actually paying per job?

Most tradies have no idea what a customer actually costs them to acquire. Plug in your numbers - ad spend, leads, close rate - and see your real CAC in seconds.

Your numbers
$1,200
Total paid to Meta / Google each month. $40/day = ~$1,200/mo.
$200$10,000
30
Qualified leads your system generates. At $40/day expect ~25-40.
1300
30%
% of leads that turn into paid jobs. Industry average: 20-40%.
1%100%
$3,500
What each won job is worth in revenue. Used to calculate ROI.
$200$50,000
Your results
Cost to Acquire a Customer (CAC)
$133
per job won
Enter your numbers on the left to see how your CAC stacks up.
Cost per lead -
Jobs won per month -
Revenue generated -
Return on ad spend (ROAS) -
Marketing as % of revenue -

A well-built system at $40/day typically delivers a CAC of $80-$180 for trade businesses. If your numbers are higher, the system pays for itself fast.

See how the system works
How it's calculated

Three numbers. One truth.

01

Cost per lead

Ad spend divided by leads generated. This is what you pay to get someone to raise their hand and express interest.

02

Jobs won

Leads multiplied by your close rate. Not every lead becomes a job - your close rate determines how many do.

03

CAC (your number)

Ad spend divided by jobs won. This is the true marketing cost per customer - what every job actually costs you to acquire.

The formula:  CAC = Monthly Ad Spend ÷ (Leads × Close Rate)   ·   ROAS = Revenue ÷ Ad Spend   ·   This calculator only includes paid ad spend - not agency fees, tools, or your time.
Next Step

Ready to lower your cost per job?

Build the system that brings in exclusive leads at a CAC you can actually scale with.

Build My System
No lock-in contracts You own everything permanently AI on/off control Australian owned and operated 3-5 day build