Aggregators sell the same homeowner to four other installers. The incentive is volume, not quality - you pay more per closed job every quarter.
Aggregators resell your homeowner to 5 competitors. Your own system. Your pipeline. Your leads. Built once, owned forever.
Aggregators sell the same homeowner to four other installers. The incentive is volume, not quality - you pay more per closed job every quarter.
A standard residential solar installation sits between $8,000 and $18,000. Yet most companies spend that margin back to aggregators - paying $150–$400 per shared lead that converts at less than 10%.
An exclusive, consented lead changes your close rate fundamentally. You're not competing on price before you've said hello. You own the infrastructure, so the cost per lead drops the longer it runs.
Renters filtered out. Intent scored. Contact details verified. Every lead arrives ready to call.
Renters filtered at submission. Every lead is a homeowner with authority to sign off.
Three survey questions before contact info. System size, energy spend, and timeline captured before you see the lead.
Matched to your exact service zone - no driving three hours for a job outside your territory.
Real-time phone and email verification. Bad data caught before it reaches you.
Your business name in the consent text. They know who's calling - and they're expecting it.
Battery-curious, full system, or panels only - captured upfront so you don't open cold.
Your accounts, your domain, your CRM. You own every piece from day one.
Meta campaigns launched at $40/day. ~30 qualified leads expected. Ad performance and lead quality monitored.
Weak audiences and angles cut. Cost per qualified lead drops as volume climbs.
Full playbook handed off. Run it in-house, keep us on, or neither. No lock-in.
AI responds in your name within 60 seconds - day or night. Speed-to-lead is the single biggest conversion driver in solar.
14-day sequence of follow-ups - educational content, objection handling, rebate info - keeps leads warm until they're ready to commit.
Preliminary quotes drafted automatically from job details and your pricing. You approve. It sends. Homeowners get a quote before competitors have called.
Already using a quoting tool, CRM, or job management platform? The integration gets built in.
Landing pages capture homeowner awareness of current rebates and STCs. Homeowners who know about rebates convert faster.
Stop paying an aggregator - lose every lead and every pixel of data. That's their model.
Every asset built is yours from day one. Ad accounts, pages, CRM, consent records - transferred immediately. Leave after 90 days and everything keeps running.